Overview of the Role 🔍
The Category Executive is responsible for optimizing the performance of assigned product categories across various retail spaces. This role involves analyzing consumer behavior, identifying market trends, and implementing pricing and promotional strategies to drive sales and profitability. By managing vendor relationships and ensuring effective merchandising, the Category Executive enhances the shopping experience while aligning product offerings with customer expectations.
Key Responsibilities 📋
- Develop and execute category strategies tailored to the retail landscape of hotels, restaurants, and leisure activity centers.
- Analyze market trends, consumer preferences, and competitor activities to optimize category performance.
- Identify opportunities for seasonal product introductions and develop exit strategies for slow-moving inventory.
- Define pricing structures that balance competitiveness, margin optimization, and perceived value for guests.
- Establish and maintain strong supplier relationships to secure better pricing, quality, and exclusivity for retail locations.
- Negotiate terms, pricing, and promotional agreements with vendors to maximize profitability.
- Ensure suppliers adhere to product quality standards, delivery timelines, and ethical sourcing guidelines.
- Curate an appealing product mix across categories such as Clothes, Accessories, Beachwear; Stationery, Beverages, Children, Cosmetics & Wellness; and Food, Souvenirs, Other.
- Work closely with merchandising teams to ensure effective product placement, planogram compliance, and in-store visibility.
- Adapt product offerings based on guest profiles, tourist seasons, and regional preferences.
- Partner with operations teams to ensure smooth implementation of displays, promotions, and branding elements.
- Develop category-specific pricing strategies to align with market positioning and business objectives.
- Coordinate with marketing teams to design and implement targeted promotional campaigns that drive sales.
- Monitor campaign effectiveness, making data-driven recommendations for improvement.
- Utilize sales data to forecast demand, optimize stock levels, and prevent stockouts or overstocking.
- Work with supply chain teams to ensure timely replenishment of fast-moving products.
- Identify trends in customer demand and recommend adjustments to category inventory planning.
- Take ownership of category revenue, profit margins, and budget planning.
- Conduct sales performance analysis, identifying key drivers of revenue and areas for improvement.
- Implement cost-control initiatives and negotiate supplier contracts to improve category profitability.
- Work closely with hotel, restaurant, and leisure center management to align retail strategies with guest expectations.
- Collaborate with marketing, sales, and operations teams to execute category plans effectively.
- Provide regular category performance insights to senior management and suggest strategic adjustments.
Ideal Candidate Profile 🎯
- Diploma or degree in Business Administration, Marketing, Retail Management, or a related field.
- Certification in Category Management, Retail Analytics, or Merchandising is a plus.
- 2+ years in category management, merchandising, or procurement, preferably in hospitality or leisure retail.
- Strong skills in sales forecasting, consumer insights, and data-driven decision-making.
- Expertise in pricing, supplier negotiations, and product lifecycle management.
- Ability to plan stock levels and forecast demand.
- Proficient in MS Office (Excel, PowerPoint) and category management tools.
- Strong interpersonal skills for supplier and internal collaboration.
- Ability to work in dynamic, fast-paced environments with seasonal demand fluctuations.
What's in it for you? 🎁
- Medical Insurance – Benefit from medical coverage, for you and your dependent(s), with 50% company contribution.
- 24Hrs Personal Accident Cover – Up to Rs 100,000 cover for accidents, 24/7.
- Pension Scheme – Enjoy a pension plan with company contributions for your future.
- Company Doctor Services – Free on-site medical consultations for your health needs.
- Performance Bonus – Earn a bonus for your hard work.
- Referral Scheme – Refer a friend or family member and earn up to Rs 5,000.
- Incredible discounts at our restaurants – Save 25% at Domino’s Pizza and 15% at Ocean Basket.
- Exclusive Employee Discounts – Benefit from a wide range of discounts with ER Group Mobile App.
- Wedding & Newborn Gifts – Celebrate major life events with special company gifts.
- Instant Leave Benefits – Earn 1 annual and 1 sick leave monthly from day one.
- Birthday Leave – Celebrate your Birthday with 1 additional day on top of your entitled local leave.
- Career Growth & Internal Mobility – Find diverse career and internal mobility options within our various clusters.
- Learning & Development – Grow with training and development opportunities through our Training Academy.
